Joranelvixa
Expert consultation, proven results
Eleven years spent analyzing render paths, debugging indexing issues, and measuring actual loading behavior under real network conditions.
In 2014, we were debugging why a client's product pages weren't appearing in search results. The site had thousands of URLs, but most never got indexed. Turned out their server was spending crawl budget on pagination parameters and session IDs.
That problem led us down a path we're still on. We started tracking how search engines actually access websites, where they get stuck, and what makes them give up. We learned that technical issues compound—slow response times lead to fewer crawls, poor mobile rendering breaks indexing, and missing structured data means lost rich results.
Over time, we built systematic approaches to identifying these problems. We check render blocking resources, measure server response timing under load, validate schema markup implementation, and audit internal linking structures. Each project teaches us something new about how sites break and how to fix them.
These are the recurring technical problems we help clients solve. Nothing abstract—just specific issues that prevent websites from loading fast or ranking properly.
We reduce Largest Contentful Paint by identifying render blocking scripts, optimize Cumulative Layout Shift by reserving space for dynamic content, and improve First Input Delay through selective JavaScript deferment.
We write and validate JSON-LD schemas for articles, products, and local businesses. This includes testing markup in Search Console, fixing validation errors, and monitoring rich result performance.
We analyze server log files to see which pages search engines actually visit, identify crawl traps and redirect chains, configure robots.txt properly, and optimize XML sitemap structure.
We measure Time to First Byte across different regions, identify oversized images and unoptimized fonts, implement browser caching strategies, and configure CDN behavior for faster asset delivery.
We debug viewport configuration issues, ensure touch targets meet accessibility standards, fix horizontal scrolling problems, and validate that content renders correctly in Google's mobile-first index.
We profile database queries causing slow page generation, implement proper HTTP caching headers, configure compression for text assets, and identify server-side bottlenecks affecting load times.
Two specialists who spend their days in browser developer tools, Search Console, and log files.
Technical SEO Analyst
Debugs crawl issues and indexing problems. Previously worked in server administration, which helps when tracking down performance bottlenecks that start at the infrastructure level. Certified in Google Analytics and Search Console.
Performance Optimization Lead
Focuses on Core Web Vitals and page speed improvements. Has a background in front-end development, so she understands how browsers parse and render pages. Runs Lighthouse audits and implements fixes based on actual performance data.